How do you start a magazine subscription selling business?

Question by sanyaandpedro: How do you start a magazine subscription selling business?

Great answer:

Answer by imisidro
Here are some steps to starting a magazine:

1. Conceptualize your magazine – what is its editorial voice, what types of information should it have, who should it be for
2. Determine how large (or small) your target audience – this can help you determine the viability of your idea. You don’t want to start a magazine where only you and 2 friends would be interested in
3. Decide your revenue model – should it be by subscription or should it be by advertising, or both
4. Write your business plan to help you think through your idea
5. Gather a team to help you create your magazine (ad sales, layout, editorial team, printing, etc.) and decide whether to outsource or do in-house some of the processes involved.
6. Raise financing
7. Start production

I suggest you go through the following resources:

Magazine Publishers of America http://www.magazine.org
MagazineLaunch.com http://www.magazinelaunch.com
10 Tips on How to Launch a Magazine http://www.mediaweek.co.uk/articles/2004/11/16/10tips
The Surviving Small Press http://www.laughingbear.com/magazine.html

Some books you need to read:

– Launch Your Own Magazine: A Guide For Succeeding in Today’s Marketplace by Samir Husni
– The Magazine: Everything You Need to Know to Make It in the Magazine Business, by Leonard Mogel
– The Magazine: From Cover to Cover, by Johnson, Sammye; Prijatel, Patricia
– Career Opportunities in Magazine Publishing by
Monti, Ralph
– Starting and Running a Successful Newsletter or Magazine by Woodard, Cheryl

Hope the above helps
Isabel Isidro
For information on starting a business, visit http://www.powerhomebiz.com

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