Innovate Products Faster: Graphical Tools for Accelerating
Innovate Products Faster: Graphical Tools for Accelerating Product Development
The prevailing view of innovation is wrong. The traditional view of product development is that there is a fundamental dilemma between innovation and time to market. You can have one or the other, but not both. However, this is not a physical law like Newton’s law or the second law of thermodynamics, but rather a short-sighted view of management that likes to use the excuse “one or the other, but NOT BOTH”.
John Carter and Jeanne Bradford wrote this book to demonstrate that companies can have both innovation and speed. It requires mastery of tools and methodologies that will support managers in making better decisions faster. We’re not talking about heavy processes or systems that require large IT installations. We’re talking about tools that can be quickly understood and implemented. They are tactically straightforward, but strategically powerful. They are battle tested in over 50 of our client engagements, with measurable successful outcomes. And, they can be applied across
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