#StarbucksCup on #GoT: What to Do When a PR Lottery Ticket

Food for thought the next time that your client or manufacturer wants to”newsjack” the upcoming GoT-like circumstance.

And man, was that smart.

I am a GoT enthusiast, so this has been interesting this week to follow along. However, I still couldn’t help but think of all the brands out there that would KILL for this kind of opportunity, as I watched this thing play out. This was the greatest opportunity for Starbucks to”newsjack”–and all they did was make one tweet.

With this chance, they might have done a lot with Starbucks enormous funds. Yet, minimize their participation and the thing they did would be to keep it simple.

Predictably, Twitter went berserk.

One tweet–and, by the way, directly connected into a brand new merchandise Starbucks is launching.

A day after, and folks were saying Starbucks had obtained 2.3 BILLION in free advertising from the circumstance. And, as it turns out, IT Was Not EVEN A STARBUCKS CUP!

3 — They tied to business. The new Dragon Fruit drink is merely in launching stage. What greater way to market than to tie to this season’s TV show? Conspiracy theories are rampant at this time.
Needless to Say, it took significantly less than 24 hours to Starbucks to respond with a Intelligent and uber-relevant conversation:
1 — They maintained the conversation on the station where it began. That is all about Twitter. Double screens throughout GoT (or some huge TV series ) isn’t a new phenomenon. But, the chatter was kept by Starbucks where it was happening in doses rather than forcing it elsewhere. They had a Facebook article on May 7 including the new Dragon Fruit beverage, but didn’t connect it using GoT.

Two — Instead, they kept it easy. Only 1 tweet. Just one. However, they maintained it relevant (together with the”TBH… Read More