When other your competitors are advertising new

p>My business competitors (in a game) are going to make a new model (any product). I think they’re going to be launching some kind of advertising campaign, so what should I do?

Should I try to spend a lot of money for advertising (because they may be spending a lot more money and getting more buyers)?

Are there any other kind of strategy to compete with competition who are spending a lot of money on advertising? We (competitors and I) are in the process of "sale forecasting".