I Didn’t Sign Up To Be In Sales (“I
I Didn’t Sign Up To Be In Sales (“I Didn’t Sign Up…”)
Good selling is a noble profession, honorably rooted in trust.
There has been much rhetoric lately about the evil of business and those who create and selling specifically. Many business people are ashamed of the noble profession of selling due to a small segment of individuals.
Many of you are reading this book because you want to learn how America’s best business owners and top sales performers are growing their companies year after year. However, many of you (Business Owners, CEOs, Presidents), have informed me, “I didn’t sign up to be in sales.” Well, nothing happens in business until a sale is made. You are “officially” your company’s Chief Sales Officer. Top business performers know you only stay on top by making continuous improvement a part of your process.
We’re going to talk a lot about process and a lot about trust because trust is the foundation upon which successful business is built. The behaviors and activi
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